High-end technology meets nature and bees, that's the concept of Smart Hobos, a project of the "Audi Stiftung für Umwelt". And when it comes to techie honey bees Niklas Heinzerling is our man. In a 3D wireframe animation he brought the idea of merging the two different worlds to life.
Off the record: The modified Audi slogan in the end, used to cause a lot of trouble and arguments between those who took it seriously and those who recognized it as a joke. Eventually we had to produce two versions but for you we take the risk and show the controversial one.