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![Smart Hobos](https://static.wixstatic.com/media/882667_2a61086c530d447981a9c5f64dd3b928~mv2.png/v1/fill/w_1280,h_720,enc_auto/file.jpeg 1x, https://static.wixstatic.com/media/882667_2a61086c530d447981a9c5f64dd3b928~mv2.png/v1/fill/w_2560,h_1440,enc_auto/file.jpeg 2x)
Smart Hobos
![](https://static.wixstatic.com/media/882667_7aa6e68857b043b7acc88bdfdbdf96b7~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/882667_7aa6e68857b043b7acc88bdfdbdf96b7~mv2.png)
SMART HOBOS
Available Soon
CLIENT
Audi AG
AGENCY
FilmCrew
DIRECTOR
Niklas Heinzerling
Artwork
Niklas Heinzerling
Producer
Lydia Wrensch
High-end technology meets nature and bees, that's the concept of Smart Hobos, a project of the "Audi Stiftung für Umwelt". And when it comes to techie honey bees Niklas Heinzerling is our man. In a 3D wireframe animation he brought the idea of merging the two different worlds to life.
Off the record: The modified Audi slogan in the end, used to cause a lot of trouble and arguments between those who took it seriously and those who recognized it as a joke. Eventually we had to produce two versions but for you we take the risk and show the controversial one.
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